WhatsApp agents

Your customers already message you on WhatsApp. Answer every one.

An AI agent on your WhatsApp Business number that answers in Arabic and English, collects what sales needs, writes it into the CRM, and hands the conversation to a person the moment it should — with every closed conversation scored afterwards.

What we do

Six parts of a WhatsApp agent that holds up

Qualification agent

Answers enquiries on your WhatsApp Business number in the customer's language, collects the service, route, volumes and timing sales needs, and writes them to the CRM record as it goes.

A knowledge base it can't wander off

A bilingual product knowledge base with a machine-readable surface the agent reads from. It repeats your published figures and says a colleague will confirm everything else — no invented prices or transit times.

Handover that actually hands over

A person on request, on a complaint, or when a quote is ready to price — with the whole thread and the collected details attached. And once a colleague replies, the AI should stop talking, so we measure whether it does.

A shared inbox inside the CRM

Threads land in the HubSpot help desk and in your contact-centre app: full thread view, internal comments, voice notes, attachments, starred threads, and phone search that matches every number format.

Template outbound

Approved WhatsApp templates for follow-up and re-engagement at scale, with the replies landing back in the same thread and the same customer timeline.

Every conversation scored

Each closed conversation is graded by an LLM judge on six dimensions, with reasons. Problems fill a review queue and an improvement backlog, so the next fix is chosen from evidence.

How it works

From first message to a scored conversation

  1. 01

    Answer

    A customer messages your WhatsApp number. The agent replies in their language, from your knowledge base, in short WhatsApp-sized messages.

  2. 02

    Qualify

    It gathers what sales needs for that service without asking twice, and saves each detail to the customer's CRM record as it is given.

  3. 03

    Hand over

    When a person is asked for, a complaint arrives, or the quote is ready to price, a colleague takes the thread with everything already collected.

  4. 04

    Score

    Once the conversation closes, a judge grades it and proposes fixes. A fix counts as verified only when the problem stops recurring.

From production

Running for GWC Logistics in Qatar and the UAE

The same build answers on GWC's WhatsApp numbers, alongside the voice agents and the enquiries mailbox, and is scored by the same evaluation pipeline.

Answering in Arabic and English, evenings and weekends included
24/7Answering in Arabic and English, evenings and weekends included
Dimensions every closed conversation is scored on — resolution, accuracy, qualification, handover, tone and efficiency
6Dimensions every closed conversation is scored on — resolution, accuracy, qualification, handover, tone and efficiency
Newly scored conversations a fix must pass without the problem recurring before it counts as verified
10Newly scored conversations a fix must pass without the problem recurring before it counts as verified

Why us

We run one in production, and grade every conversation it has.

GWC's WhatsApp agent answers customers on its Qatar and UAE numbers, grounded in a bilingual product knowledge base we built for its agents to read. The evaluation that scores each closed thread is what tells us, week by week, what to fix next — a missing fact, a handover rule, a template — and then shows whether the fix held.

Best for

  • ›Teams buried in WhatsApp enquiries. Every message answered in minutes, not the next business day.
  • ›Gulf businesses selling in two languages. Arabic and English, in whichever one the customer wrote.
  • ›Sales teams that live in HubSpot. The agent writes the same fields your reps do, so nothing is re-keyed.
  • ›Anyone burned by a chatbot before. You want evidence it behaves, conversation by conversation — not a demo.

Answer every WhatsApp. Qualify every lead.

Book a 30-minute call. Bring a week of real WhatsApp conversations and we'll show you what an agent would have answered, what it would have handed over, and how we'd score it.