Learn AI by building it into your own work.
Live programs for senior executives and their teams. Reports, analysis, board packs, pipeline reviews and campaign plans are exactly the work AI now drafts — so every session ends with a working agent in your own tools, not a page of notes.
Why the Academy
Most AI training ends in notes. Ours ends in agents.
Built live, not watched
Every session is a build. You leave each one with an agent working on your own tasks and tools — not a recording to catch up on later.
Taught from production
We teach what we run: the WhatsApp and voice agents we operate for GWC in Qatar and the UAE, tested before every change and scored on every conversation.
Made for senior leaders
Small groups of executives and functional heads, working on real business problems. No coding background needed — if you can brief a colleague, you can do this.
Bring the team with you
Companies change fastest when the people who run them learn together. The in-house Team Program is built for one company, and designed to fit Czech training subsidies.
Programs
Start free. Go as deep as you need.
Six ways in, from a free playbook to an in-house program for your whole company. Each step is useful on its own.
- Free01
The AI-Ready Executive playbook
A short field guide to the executive work AI can take off your desk this quarter, and what to keep for yourself. A PDF plus a short email course.
Get the playbook →
- Free · monthly02
Live masterclass
90 minutes on Zoom: we build an agent live for a real executive task and answer your questions. Plus a quarterly breakfast in Prague.
Save a seat →
- Paid · three half-days03
AI Executive Sprint
Three live half-days, online or in Prague. You leave with your first agents working on your own tasks — the quickest way to find out how far AI goes for you.
Register interest →
- Core program · eight weeks04
Executive AI Cohort
A live build session and an office hour every week for eight weeks, with no more than 25 senior leaders. You rebuild your role, and your function, around AI.
See the program →
- For companies · 50–80 hours05
Team Program
An in-house program for one company's team over 8 to 12 weeks, built on your own workflows and data — and designed to fit the Czech Labour Office training subsidy.
See the Team Program →
- Alumni · monthly06
Executive Circle
A peer group for cohort graduates: a monthly in-person session in Prague, new builds to try, and people solving the same problems.
Open to cohort graduates →
How it runs
Live, small, and in your own tools.
Live, in small groups
No more than 25 people in a cohort, and every session is live. Recordings are there for catching up, not for learning.
Your tools, your data
We build in what your company already uses — Claude or ChatGPT, Microsoft 365 or Google Workspace, your CRM — not in a sandbox you will never open again.
Online, with days in Prague
Sessions run online so leaders across Europe and the Gulf can join. Each cohort opens and closes with an in-person day in Prague.
English, Czech or Arabic
Cohorts run in English. In-house Team Programs can run in English, Czech or Arabic.
Who it's for
For the leaders whose work AI changes first.
Best for
- ›CEOs and managing directors who want first-hand judgement on what AI can really do before they set the company's direction.
- ›CMOs, CROs and sales leaders whose pipeline reviews, campaign plans and reports are the first work AI drafts well.
- ›COOs and CFOs with the reporting, analysis and process work that eats the week.
- ›Functional heads and their teams who need to move together, not one enthusiast at a time.
Taught by
A former CMO who rebuilt the job around AI.
Sameh Jarour
Founder, AIEscalate · AI Advocate at Apify
Sameh Jarour spent 18 years running marketing and growth — as CMO at Safetica, where revenue tripled, and as Head of Performance & Retention at Kiwi.com. Today Sameh builds AI agents for clients across the Gulf and Europe, and builds them on camera for Apify's channel. The Academy teaches the way that work is done now.
Academy questions
- Do I need a technical background?
- No. The programs are built for executives, not engineers. If you can write a clear brief for a colleague, you can build what we build in the sessions — and we set up the tools with you in the first one.
- What will I actually build?
- Agents for the work on your own desk: one that prepares you for meetings, one that turns raw numbers into the weekly report, a board-pack and memo drafter, a pipeline or campaign reviewer, and an assistant that answers from your company's own documents. Each one is working by the end of the session it is built in.
- Which AI tools do you use?
- Mainly Claude and ChatGPT, together with the tools your company already runs — Microsoft 365 or Google Workspace, and your CRM. We teach the method as much as the tools, so it carries over when the tools change.
- Can my company pay — and is there a subsidy?
- Yes, every program can be invoiced to your company. In the Czech Republic, the in-house Team Program is designed to fit the Labour Office's Vzdělávání pro firmy programme, which can contribute to the course and to wages for the hours spent training. Your company applies, and the Labour Office decides.
- When does the next cohort start?
- The founding cohort opens in early 2027 with no more than 25 seats. Join the list and you'll get the dates and the founding terms before registration opens publicly.
- Where are you based?
- In Prague, working with clients across the Gulf and Europe. Programs run live online with in-person days in Prague, and in-house programs can also run at your offices.
Join the list
Hear first when programs open.
Tell us what you're interested in. You'll get dates, details and founding terms before anything opens publicly — no payment, no obligation.