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Travel · Confidential — travel scale-up (1M+ MAU)
Personalised search and lifecycle for high-intent travellers
+22% conversion · +9% retention
Challenge
A single nurture sequence for everyone, regardless of fare class or travel intent. Conversion plateaued and lifecycle metrics drifted.
Approach
Modeled propensity-to-book, propensity-to-upsell, and churn risk from on-site events plus past bookings. Wired the segments into the existing lifecycle tool. Iterated weekly with the growth team.
Outcome
+22% booking conversion on warm traffic, +9% 6-month retention, and a marketing team that ships campaign variants in days, not sprints.